94%
Most buyers pick their favorite before they ever book a call.
Buyers see more posts than ever, and a lot of them sound the same. When the decision matters, like where to invest next or who to hire, they go to someone they already know and trust. In a 2025 study of nearly 4,000 B2B buyers, 94% of buying groups ranked their preferred vendors before first contact, and bought from that favorite 77% of the time.
Source: 6sense, 2025 B2B Buyer Experience Study, nearly 4,000 B2B buyers
What I do
I help you become the person buyers pick, then help you follow up with the ones who reply.
Growth through people: new business comes through you, or the 2 or 3 people on your team that buyers already trust.
- 1Get clear. We pin down why buyers choose you and what makes you different.
- 2Get seen. You show up where the right buyers already look, sounding like you.
- 3Follow up. I help you stay in touch with the ones who reply.
I led demand marketing at HubSpot.
Join the waitlist
Restart the sales conversations that went quiet.
Coming soon. Free while we test.
Anyone can write a follow up. The hard part is knowing why they went quiet.
You're on the list. Thank you.
I'm Sheri, and I'm glad you're here. I'll email you when the doors open.
- Watch for my name. When the doors open, the email will come from me, Sheri Otto.
- Check your inbox for my email and reply "got it." That way you don't miss the day the doors open.
- Think of one email that went quiet this week. You'll have it ready to try on day one.
Three numbers.
At Redwood Software, I led campaigns that brought in 26% more sales opportunities than the year before.
from new emails going live to the first hand-raisers (people asking to talk). Vende Digital, a B2B marketing agency.
of capacity, in 90 days. Roslyn's new campus at Dixon Academy. In her words, her first time doing any kind of marketing.
I led demand marketing at HubSpot.
Who We Serve
Founders and owners
People know your work. Not enough of them reply.
I help you work out what makes buyers pick you, get seen by the right ones, and follow up with the ones who reply.
See how it works→
Agencies and marketing teams
Good work, then silence.
Buyers read your emails, look at your posts, then go quiet and don't book. I work with the 2 or 3 people at your agency that buyers already trust. We find the deals that went quiet, build demand with the right buyers before the call, and help those people get seen, with follow-up emails if you want them.
See how it works→“We saw our enrollment increase at that new site by 100%.”
Roslyn
Founder, Dixon Academy
Roslyn’s new campus went from 28% to 56% of capacity in 90 days. In her words, it was her first time doing any kind of marketing.
Campus enrollment & growth“Sheri, you’ve done a great job in helping us have more conversations.”
Paul Slack
Founder, Vende Digital
Vende is a B2B marketing agency with 6,000 to 7,000 contacts and emails that weren’t working the way they hoped. About 2.5 weeks after the new emails went live, hand-raisers (people asking to talk) started coming in.
B2B marketing agency“For me, the signal bank portion has been a game changer.”
Diane Freeman
Agency owner
Diane runs a social media agency. She was staring at a blinking cursor, trying to say the same things a new way. Now every one of her clients has a Signal Bank she keeps adding to.
Social media agencyThe free gap check
Find where your path to a booked call breaks in 20 minutes. Free.
- 1Do people not reply, reply but not book, or book but not decide? You'll know which one.
- 2The first move to fix it.
- 3If it's something you can do without help, you'll hear that too.
If you've hired an agency or a tool before, this will feel different.
Here's what you get, and what you won't.
The work
Who we are: A clear path from interest to a booked call, built from what you and your people say
Who we aren't: One more report you have to explain and defend
Your voice
Who we are: Sounds like you. Your buyers can tell it's you.
Who we aren't: AI-written messages that sound like everyone else's
How we measure it
Who we are: Booked calls, sales conversations and customers
Who we aren't: Clicks and impressions, with no booked calls
Who you work with
Who we are: I work with you myself. A few clients at a time.
Who we aren't: One of many accounts
What you keep
Who we are: Your plan, kept sharp
Who we aren't: A deck, a dashboard and nothing after
| WHO WE ARE | WHO WE AREN'T | |
|---|---|---|
| The work | ✓A clear path from interest to a booked call, built from what you and your people say | ✕One more report you have to explain and defend |
| Your voice | ✓Sounds like you. Your buyers can tell it's you. | ✕AI-written messages that sound like everyone else's |
| How we measure it | ✓Booked calls, sales conversations and customers | ✕Clicks and impressions, with no booked calls |
| Who you work with | ✓I work with you myself. A few clients at a time. | ✕One of many accounts |
| What you keep | ✓Your plan, kept sharp | ✕A deck, a dashboard and nothing after |
Yes, I use AI.
I talk about AI a lot because I use it most days, and I'd rather show you than hide it. I use it to sort, draft and handle the busywork, so I can spend my time with you. You bring what makes you different, in your own words, and I pull it out by asking questions. So AI helps, and the stories stay yours.
Start with a day, then go further.
This is for you if people are looking at your work and not enough of them book.
Team Day
For agencies and teams
A day with your team where I help the 2 or 3 people that buyers trust bring in new business. I spend 4 to 6 hours with your team, in person or on video. We pick the 2 or 3 people buyers already trust. I interview them to find how and why buyers get to know, like and trust them, then build your messaging from what they said.
Voice Day
For founders and owners · Founding price, first 3 buyers
A day where we work out what makes buyers pick you, and why some go quiet. I spend one working day with you on video. I interview you to find how and why people get to know, like and trust you, then build your messaging from what you said. Up to 2 people can join. I send lunch to each of you by food delivery.
Work with me directly
6-month commitment · Why 6 months?
You talk. I help the right people hear you. Founders and owners get The Founder Plan. Agencies and teams get The Next-Client Plan, and can add follow-up emails for the ones who went quiet.
Every month:
You and I decide what's worth doing. AI does the busy work, and I tell it exactly what to do.
FAQ
A working call most weeks, plus a quick check-in in whatever way works for you. On the call I interview you about recent customer wins, tough decisions, or news in your field. You don't write a single word, outline, or draft. Then we put your plan to work. I do the heavy lifting.
“I work with agencies, teams and owners who are great at what they do. My job is turning the people who look into people who book.”
Sheri Otto · Founder, GLS
People are looking at you. Give them a reason to book.
Free, 20 minutes, with a person, not a bot. If you can fix it without me, I'll say so.