Get a free AI tool and the steps to use it, every Tuesday →

Marketing for people too busy doing the work.

You're great at what you do. The right people just don't know it yet. You talk, I pull out the stories only you can tell, and I turn them into posts and emails that sound like you. Not AI.

Roslyn's campus went from 28% to 56% full in 90 days. That's more than $300,000 a year in added tuition.

Sheri Otto presenting

Everyone sounds the same now.

81% of long LinkedIn posts now read as written by a machine. The people who stand out have a face, a voice and a story that's theirs. You already have all three. Most people just never say them out loud.

Source: Originality.ai, 5,000 LinkedIn posts, July 2026

A woman smiling as she films herself on her phone at a content session
On the record

Three numbers. All on the record.

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
2
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
6
%

At Redwood Software, I led campaigns that brought in 26% more sales opportunities than the year before.

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
2
x

enrollment at Dixon Academy's Harrisburg campus. 28% to 56% of 125 spots, in 90 days. Roslyn's first time running any marketing at all.

0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
3

new project conversations for Shelia, starting with a call from a barber chair. Her first time ever posting.

Client Story
“We've gone from zero postings. I never post.”

Shelia

Three months into working together

She told me no for two months. Too busy, too nervous, not her thing. We started in June anyway. By September, a barber she hadn't seen in a year and a half called her. He'd been watching her videos, and the man in his chair was a dentist. That dentist wants to talk about three building projects. Someone else asked about a custom home the same week.

See how one video turned into a phone call
Shelia Brewington, owner of a construction firm, smiling outside a building
Commercial Architecture & Building
Roslyn Dixon, founder of Dixon Academy, standing outside
Campus Enrollment & Growth
Client Story
“We saw our enrollment increase at that new site by 100%.”

Roslyn

Founder, Dixon Academy

Her Harrisburg campus has room for 125 children. It sat at 28% full. Within 90 days it was at 56%, and she had never done any marketing before.

That's more than $300,000 a year in added tuition.

Read how Dixon Academy doubled enrollment in 90 days

The free gap check

Find your biggest gap in 20 minutes. Free.

  • 1Message, data, team or time: you'll know which one is holding you back from your goal.
  • 2The first move to close it.
  • 3If it's something you can do without help, you'll hear that too.

If you've hired a content agency before, this will feel different.

Here's what you get, and what you won't.

The work

Who we are: Your stories, pulled out of conversations with you

Who we aren't: A calendar of posts to fill

Your voice

Who we are: Sounds like you. Your customers can tell it's you.

Who we aren't: A brand voice that could be anyone

How we measure it

Who we are: Calls, customers and referrals

Who we aren't: Likes and follower counts

Who you work with

Who we are: Me, directly. A few clients at a time.

Who we aren't: One of 40 accounts

What you keep

Who we are: Your stories, recorded, and a system that keeps going

Who we aren't: A folder of posts and nothing after

Start with one day, or go all in.

This is for you if you have a team, customers who count on you, and no time to talk about any of it.

Voice Day

$1,500one day

Founding price

In the morning I pull out the stories only you can tell. In the afternoon you say them out loud, on camera. You leave with a month of content in your own voice. It's yours to keep.

→Your stories, recorded
→About 12 posts, ready to go
→Your story bank, so nothing gets lost
→A plan for months two and three
Keep going within 30 days and half of it counts toward your first month.
Best for: the owner who wants to see it work before committing.
Most clients

Work with me directly

$4,000/ month

Six-month commitment

You talk. I turn it into a presence.

Every month:

→Two working calls a week, where I pull your message out of you
→Your positioning, kept sharp and current
→Posts made and shared for you on two accounts, three times a week
→Your own story bank, built from our calls
You don't write anything.
Best for: the owner who knows what they know and has no time to say it.

FAQ

When working with me directly, two short calls a week where I pull your message out of you. We hop on a recorded conversation where I interview you on recent customer wins, tough operating decisions, or industry developments. You do not write a single word, outline, or draft. I extract the signal, write the pieces, and post them for you.

Have a specific question not covered here?
The Working Philosophy

“I work with people who are great at what they do. My job is making sure the right people know it.”

Sheri Otto · Founder, GLS

Sheri Otto presenting

Your work is good. So what's in the way?

In 20 minutes, find the one gap slowing you down (your message, your data, your team or your time) and the first move to close it. A person looks at it with you, not a bot.