Buyers pick their favorite before they ever book a call.
In one 2025 study of nearly 4,000 B2B buyers, 94% ranked their favorites before they talked to anyone. And 77% bought from their top pick. So the job is to get on that list, and to give people a reason to book once they look.
Source: 6sense, 2025 B2B Buyer Experience Study, nearly 4,000 B2B buyers
Three numbers.
At Redwood Software, I led campaigns that brought in 26% more sales opportunities than the year before.
from new emails going live to the first hand-raisers (people asking to talk). Vende Digital, a B2B marketing agency.
of capacity, in 90 days. Roslyn's new campus at Dixon Academy. In her words, her first time doing any kind of marketing.
I led demand marketing at HubSpot.
Who We Serve
Agencies and marketing teams
People look. Too few book.
Buyers read your emails and watch your posts, then hover. I find where your sales path stalls, put your buyers' own words in your messages, and give them a reason to book.
See how it works→
Owners and experts
You do great work. Not enough people know it.
Your customers know it and your staff count on it. You're also the one holding it together, so showing up online stays on the list and never happens. I pull what's in your head into stories people can see, and I keep it going. You don't write a thing.
See how it works→“We saw our enrollment increase at that new site by 100%.”
Roslyn
Founder, Dixon Academy
Roslyn’s new campus went from 28% to 56% of capacity in 90 days. In her words, it was her first time doing any kind of marketing.
Campus enrollment & growth“Sheri, you’ve done a great job in helping us have more conversations.”
Paul Slack
Founder, Vende Digital
Vende is a B2B marketing agency with 6,000 to 7,000 contacts and emails that weren’t working the way they hoped. About 2.5 weeks after the new emails went live, hand-raisers (people asking to talk) started coming in.
B2B marketing agency“For me, the signal bank portion has been a game changer.”
Diane Freeman
Agency owner
Diane runs a social media agency. She was staring at a blinking cursor, trying to say the same things a new way. Now every one of her clients has a Signal Bank she keeps adding to.
Social media agencyThe free gap check
Find where your path to a booked call breaks in 20 minutes. Free.
- 1Do people not reply, reply but not book, or book but not decide? You'll know which one.
- 2The first move to fix it.
- 3If it's something you can do without help, you'll hear that too.
If you've hired an agency or a tool before, this will feel different.
Here's what you get, and what you won't.
The work
Who we are: A clear path from interest to a booked call, built from your buyers' own words
Who we aren't: One more report you have to explain and defend
Your voice
Who we are: Sounds like you. Your buyers can tell it's you.
Who we aren't: AI-written messages that sound like everyone else's
How we measure it
Who we are: Booked calls, sales conversations and customers
Who we aren't: Clicks and impressions, with no booked calls
Who you work with
Who we are: I work with you myself. A few clients at a time.
Who we aren't: One of many accounts
What you keep
Who we are: Your plan, your listening report, and a system that keeps going
Who we aren't: A deck, a dashboard and nothing after
| WHO WE ARE | WHO WE AREN'T | |
|---|---|---|
| The work | ✓A clear path from interest to a booked call, built from your buyers' own words | ✕One more report you have to explain and defend |
| Your voice | ✓Sounds like you. Your buyers can tell it's you. | ✕AI-written messages that sound like everyone else's |
| How we measure it | ✓Booked calls, sales conversations and customers | ✕Clicks and impressions, with no booked calls |
| Who you work with | ✓I work with you myself. A few clients at a time. | ✕One of many accounts |
| What you keep | ✓Your plan, your listening report, and a system that keeps going | ✕A deck, a dashboard and nothing after |
Yes, I use AI.
I talk about AI a lot because I use it most days, and I'd rather show you than hide it. I use it to sort, draft and handle the busywork, so I can spend my time with you. You bring what makes you different, in your own words, and I pull it out by asking questions. So AI helps, and the stories stay yours.
Start with one day, or go all in.
This is for you if people are looking at your work and not enough of them book.
Voice Day
Founding price
In one day you'll know where your sales path breaks, what your buyers are really saying, and the first move to fix it. It's how our working relationship begins.
Work with me directly
12-month commitment · Why 12 months?
You talk. I help you turn the people who look at you into people who book. Agencies and teams get The Booked-Call Plan. Owners and experts get The Chosen-Expert Plan.
Every month:
You and I decide what's worth doing. AI does the busy work, and I tell it exactly what to do.
FAQ
A working call most weeks, plus a flex touch base in whatever way works for you. On the call I interview you about recent customer wins, tough decisions, or news in your field. You don't write a single word, outline, or draft. Then we put your plan to work. I draft it and you approve it before it goes out.
“I work with agencies, teams and owners who are great at what they do. My job is turning the people who look into people who book.”
Sheri Otto · Founder, GLS
People are looking at you. Give them a reason to book.
Free, 20 minutes, with a person, not a bot. If you can fix it without me, I'll say so.