Postcard from Pleasure Island
2.5 wks
From go-live to the first hand-raisers.
Paul Slack, founder, Vende Digital. Same contacts, new emails.
See how Vende's emails started conversations →Home / Who we serve / Marketing teams
Marketing teams
Your team knows more than your website says.
The best answers live in sales calls, client meetings and Slack threads. None of it makes it into what you publish, so it reads like everyone else's.
Here's how we get it out, and in front of buyers.
The route
From Pain Island to Pleasure Island, in 3 stops.
Pain Island
- “Our best answers are stuck in sales calls, client meetings and Slack threads.”
- “Our website sounds like everyone else's.”
Pleasure Island
Buyers can tell you apart.
- Hand-raisers
- More conversations
1
Stop 1
We pull it out of the conversations
- What we do
- I talk with the people who know the answers. We go through the calls, meetings and threads where those answers already live.
- What your team does
- Talks the way they already talk to clients.
- You walk away with
- Your best answers, in one place.
Where the answers already live
2
Stop 2
We build the team's Signal Bank
- What we do
- Every story, question and answer goes into one running bank.
- What your team does
- Adds to it from calls, meetings and coffee chats.
- You walk away with
- Nobody on your team starts from a blank page again.
The Signal Bank: deposits and withdrawals
3
Stop 3
We shape it and put it where buyers see it
- What we do
- Every story gets told in three beats: Problem, Pursuit, Payoff. Then it goes on your website, in your posts and to the contacts you already have.
- What your team does
- Keeps the bank, and keeps it going.
- You walk away with
- Buyers who can tell you apart.
When the right people see you more often, they start asking for you.
Problem, Pursuit, Payoff · example: Vende Digital
Problemthe problem your client had
6,000 to 7,000 contacts. Emails that weren't working the way they hoped.
→
Pursuitwhat they tried
We changed the emails, not the list.
→
Payoffwhat changed
About two and a half weeks after go-live, the first hand-raisers came in.
Proof
Postcards from Pleasure Island.
Two agencies, in their own words.
Postcard from Pleasure Island
Every client
“Now, every one of my clients has a signal bank that I'm constantly updating with conversations and coffee chats.”
Diane Freeman, agency owner.
See how Diane's agency uses the Signal Bank →Postcard from Pleasure Island
“The hand-raisers that have come in are the kind that we love. They're not saying, 'Hey, I want to have a meeting. I'm ready for you to pitch.' But they're like, 'I've got a real problem, and I need to talk to an expert to think through it.'”
Paul Slack · founder, Vende Digital · recorded at HubSpot's UNBOUND26 conference
From me: I co-hosted HubSpot's first INBOUND webinar. At Redwood Software, I led campaigns that brought in 26% more sales opportunities than the year before.
Your work is good. So what's in the way?
In 20 minutes, find the one gap slowing you down (your message, your data, your team or your time) and the first move to close it. A person looks at it with you, not a bot.
Book my free gap check →