Why they went quiet.
Why does "looks great!" turn into three weeks of nothing?
OTTA. As in, you oughta know.
The show for marketing, sales and RevOps people who are navigating change. Trends, stories and what you oughta know, plus a community to go through it with. Launching in Q4 2026.
Join the launch team and you get the first look: the jingle and a say in what we cover. You'll also meet the crew going through change with you. Join the launch team →
Who it's for, and what we cover
1
Who it's for
Marketers, sales and RevOps people, and the founders and leaders who work with them, in the HubSpot world and beyond. If you're tired of playbooks and AI noise, this is for you.
2
What we cover
The hot topics in our industry and what's trending, with insights and stories that help you make sense of change. And always the thing you oughta know. Marketing, sales, RevOps, AI, psychology and influence, and more.
3
Why it matters
Change is easier with people next to you. We tell the story first, then what you oughta take from it, and we build a community along the way.
Hear the open
Six seconds. Tap play, then turn the sound on.
A taste of what we'll cover
Why is it in spam?
Is AI doing your thinking?
Silence is data.
Who's talking
Sheri OttoLed marketers on HubSpot's email experimentation council and builds demand programs with psychology. She hears how a message landed: what the reader felt, what they'd click.
Rob JonesA RevOps leader, former behavioral therapist and firefighter/EMT. He hears what the system forgot: the behavior under the behavior.
Two friends at a bar, not two analysts at a conference.
Launch plans
Q4 2026 We're getting the first episodes ready. We'll share where to listen when we launch.
Join the launch team
Be one of the first to hear when we launch, and help shape the show.
You're on the launch team. Thank you.
I'll email you before we go live.
Sheri