About Sheri Otto
I'm Sheri. I help founders become famous.
Not influencer famous. Famous in your market: the name people say when someone asks, "Who's the best at this?"
Do not be your best kept secret.
The timing wasn't mine. The decision was.
I didn't choose when I left my last job.I did choose not to go back to corporate.And the first thing I felt was relief.
Then it got quiet, and I realized I was up at bat.Everything I'd been saying and believing for years, I now had to live.As the breadwinner.With my kids watching.
Being visible gave me options
Within seven weeks, I had earned more than my six-figure corporate salary.Not because of an ad or a launch.Because people could see my work online.
Content is a vehicle for options. Most people who are great at what they do never get to use it.
In a hard season, when I felt misunderstood and alone, Rachel Pedersen reminded me what I was worth.I've been building on that ever since.
Now I get to tell you: you're worthy, and your work deserves to be seen.
I pull out what's in your head so people can see it.
You've done great work for years. Your clients know. Nobody else does.
- 1We talkA private conversation. I ask the questions. You answer the way you'd explain your work to a friend.
- 2We find your juiceI extract and shape your messages from your unique perspective, experiences and expertise.
- 3I turn it into many piecesPosts, emails and short videos, all in your voice, from that one conversation.
"Over a three-month period, we saw our enrollment increase at that new site by 100%."Roslyn Dixon, Dixon Academy
When the right people see you more often, they start asking for you.That's where new business comes from.
I built systems so one woman shows up like five.
- Homework time with my kids
- A workout every morning
- An email to subscribers every week
- A post every day
- Clients who get all of me
I build the same for you.
Where I learned how growth works
- 15 years in growth marketing
- Co-hosted HubSpot's first INBOUND webinar
- Ran HubSpot's experimentation program and mentored people inside the company
- HubSpot UNBOUND26 Insider, creating content from its conference in Boston
- At Redwood Software, led campaigns that brought in 26% more sales opportunities than the year before
Your work is good. So what's in the way?
In 20 minutes, find the one gap slowing you down (your message, your data, your team or your time) and the first move to close it. A person looks at it with you, not a bot.