Blog

Straight answers, with the numbers behind them

What I learn from client work, our own data and what I’m testing right now.

Illustration of two mailboxes. One holds an open, read letter. The other holds a sealed, dusty envelope. Google had my site. Bing never read it.

LatestOctober 20266 min read

Is your website on Bing? A 6-step check so ChatGPT and Copilot can find you

Google can list your site while Bing has never read it. My 6-step, 10-minute Bing check for teams and owners, and why Copilot and ChatGPT search use Bing.

Read the post →

Keep it to about 125 words. Then make it about them, ask one question and tell one client story.

October 202610 min read

How long should a cold email be? We counted 150 B2B emails, 48 of them cold

Keep a cold email to about 125 words or less. We counted 150 B2B emails people pasted into FixMyEmail.ai, and 48 were cold. The middle cold email ran about 110 words.

Get AI results like the top 6%. 9 in 10 people surveyed by HubSpot say their company uses AI. Only 6% say their company is at the top.

September 20267 min read

How to get better results from AI: what the top 6% do

Use AI for fewer jobs and give it facts only your business has. The number in my keynote notes was about 4 or 5.

Sheri Otto on a city street. Is personal branding worth it? My 7-week answer.

September 20268 min read

Is personal branding worth it? My 7-week answer

Yes, if you're an expert or founder who is great at the work and invisible online.

Show up as you are: 5 steps to get comfortable talking on camera.

September 20268 min read

5 steps to get comfortable talking on camera

Say your ideas out loud with someone first, then set your phone on the side and keep talking.

Plan first. Posts last. A guide for childcare owners with open spots: get the right families to find you, remember you and tell a friend.

October 20265 min read

How to increase enrollment in childcare: what one owner did at her new campus

Make a plan first, make tours easy to book, and ask families to tell a friend.

Free · every Tuesday

Get the Tuesday email

Get a free AI tool and the steps to use it, every Tuesday →

People are looking at you. Give them a reason to book.

Free, 20 minutes, with a person, not a bot. If you can fix it without me, I'll say so.

Book my free gap check →