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Sheri OttoTue 11:30am
What the top 6% do with AI
Free notes from 5 sessions at UNBOUND, plus 5 AI prompts to put them to work…

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What you get

Here's what's already gone out

  1. 01
    Your welcome gift

    AI Like the Top 6%: Notes + 5 AI Prompts

    Notes from 5 sessions at UNBOUND, HubSpot's big conference for marketing and sales teams, including HubSpot's CEO on why only 6% of companies get big results from AI. Plus an AI prompt for each lesson, with your business details filled in for you.

  2. 02
    Two days later

    The AI Cheat Sheet

    Answer 6 questions and get a short note that teaches your AI who you are, so it stops writing like everyone else.

  3. 03
    Free right now

    FixMyEmail.ai

    Paste in an email and get a sharper rewrite, plus what changed and why. Built on the frameworks I used leading demand marketing at HubSpot. Free, 10 rewrites a day.

A sample issue

This is what a Tuesday email looks like

The email that went out on Tuesday, September 29, 2026, shortened. One tool, one link, one quick question at the end.

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FromSheri Otto
SubjectWhat the top 6% do with AI
SentTuesday, September 29, 11:30am

Hey [your name],

Only 6% of companies get big results from AI. Start Day 1 today: free notes from 5 sessions at UNBOUND, HubSpot's big conference, plus 5 AI prompts to put them to work.

  • Notes from 5 sessions, including HubSpot's CEO
  • An AI prompt for each lesson, so you can put it to work in your business
  • Your business details filled in for you, about 10 minutes a day
Start Day 1 here

The notes are the lesson. The prompt is how you put it to work.

Sheri

P.S. So where hasn't AI paid off for you yet? Hit reply with one letter:A. More people engaging with my postsB. More leads or salesC. More hours back in my week
Sheri Otto working on her laptop at HubSpot's UNBOUND26 in Boston
At HubSpot's UNBOUND26 in Boston

Who it's from

Hi, I'm Sheri.

I led demand marketing at HubSpot.In April 2026, I left corporate to build my own business.Within 7 weeks, I earned more than my six-figure corporate salary, because people could see my work online.Every Tuesday, I send you one of the tools I use.

Start with the top 6% notes today. Then a new tool every Tuesday.

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