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Client stories / Shelia Brewington

Case study · Construction

From zero posts to 3 project conversations in about 90 days

Shelia had never posted. Not once. About 90 days after our first meeting, a dentist called her about three building projects, because a barber had been watching her videos.

Shelia Brewington · Owner, construction firm
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Shelia Brewington video cover

Shelia tells it in her own words.

0posts before we startedHer words: "I never post."
~90 daysfrom our first meeting in JuneHer words: "about 90 days"
3 + 1project conversations, plus a custom home inquiry the same weekConversations, not contracts
Before

Zero posts.

  • "I'm not this person that gets on social media and wants to talk about anything."
  • She started, in her words, "kicking and screaming."
  • Years of good work. Nobody online knew it.
→
About 90 days later

A presence people look forward to.

  • 3 project conversations from one dentist
  • 1 custom home inquiry the same week
  • People from other companies looking at her profile
What we did

I asked about her industry, not just her goals.

We started in June.I asked questions and pulled things out of her to share.Then I wrote and posted in her words, on Instagram first. LinkedIn came next.

How one video turned into three projects

The ripple.

Her videosPosted in her own words
→
A barberShe hadn't seen him in a year and a half. He'd been watching.
→
A dentistSitting in the barber's chair. He called her.
→
3 projectsA practice expansion, a new practice from the ground up, and a strip mall across the street
“
I've gone from not having an online presence at all to having a presence that people are actually looking forward to. And that's in a very short timeframe.
Shelia Brewington, Owner, construction firm · recorded testimonial, Sept 2026
Being straight with you

What this does and doesn't show

These are conversations, not contracts. No signed work and no dollar figure yet. A meeting with the dentist was set for the following week.

What she says mattered most: "It made me stop and really evaluate the business and evaluate where we were going and evaluate me as a leader. And that's been probably the piece that is priceless for me."

Questions people ask

The short answers

Did Shelia write the posts?

No. I asked the questions and pulled things out of her, then wrote and posted in her words.

How long did it take?

About 90 days from our first meeting in June to the dentist's call.

Were the projects signed?

Not yet. They are three project conversations and one custom home inquiry. We say so on purpose.

Your work is good. So what's in the way?

In 20 minutes, find the one gap slowing you down (your message, your data, your team or your time) and the first move to close it. A person looks at it with you, not a bot.

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