"Staring at a cursor."
"Constantly trying to come up with different ways to say the same thing for yourself or your clients.""I didn't have the signal bank part of it. I didn't have the emotion dialed in."
Make deposits. Pull content out for months.
Diane keeps one for every client. In her words, she is "constantly updating" them.
For me, the signal bank portion has been a game changer. Now, every one of my clients has a signal bank that I'm constantly updating with conversations and coffee chats.
What this does and doesn't show
In some cases, not all: Diane says some clients' content went "up to 300% super fast. So from like zero interaction." She didn't name a time frame or a metric, so it isn't a headline here.
What it is: a way of working she learned from me and now runs for every client herself.
The short answers
What is a Signal Bank?
A running collection of a client's own stories and words, gathered from conversations and coffee chats, that you pull content from.
Does Diane still use it?
Yes. In her words, every one of her clients has one that she is "constantly updating."
Did engagement go up?
For some clients, she says interaction went up to 300% from close to zero. Not for every client, and with no time frame given.
Your work is good. So what's in the way?
In 20 minutes, find the one gap slowing you down (your message, your data, your team or your time) and the first move to close it. A person looks at it with you, not a bot.