Scaling B2B Growth Starts Here
Full-Funnel Growth Plans and Execution for B2B
Measurable Marketing Outcomes. Proven Results. Strategic Impact.
Welcome to Growth Lane Strategies
We help funded B2B companies unlock measurable growth with tailored marketing roadmaps that connect content to revenue.
Using a proprietary system that amplifies what works, we streamline go-to-market strategies, nurture leads effectively, and align every effort with tangible business results. Stop wasting time on tactics that don’t convert—start scaling with strategies designed to deliver.
Free LinkedIn Video Marketing Training Guide
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About Us
We empower B2B SaaS brands to scale faster with tailored Growth Plans that transform marketing efforts into measurable outcomes.
No guesswork, just proven strategies designed to amplify what’s working and unlock pipeline growth, lead conversions and revenue.
Backed by over a decade of experience in B2B technology, including leadership roles at HubSpot, we’ve helped brands unlock untapped potential by amplifying what works and aligning marketing initiatives with tangible business goals. Whether you’re looking to streamline your go-to-market strategy, optimize lead-nurturing workflows, or create content that truly converts, we’re here to help you turn ambition into action and results.
Added notable value to these leading brands
Solutions
At Growth Lane Strategies, our solutions are tailored to meet the unique challenges of funded B2B companies.
Whether you're struggling to connect content to revenue or scale marketing initiatives that deliver measurable outcomes, our proprietary frameworks bridge the gap between strategy and results.
Strategic Growth Plans
Tailored roadmaps designed to align every marketing initiative with measurable outcomes. From pipeline growth to lead conversions, we help you build a strategy that’s actionable, scalable, and focused on ROI.
Demand-to-Revenue Workflows
We design lead nurture and demand generation workflows that magnetize contacts downstream, improve pipeline velocity, and ensure every touchpoint drives closer to a sale.
Content that Converts
From targeted email campaigns to thought-leadership assets, we create content that aligns with your buyer’s journey, resonates with your audience, and drives measurable impact. Choose from DFY (Done-for-You) content assets as well as DWY (Done-With-You) enablement services
Measurable Success
Our frameworks ensure every strategy is backed by metrics. No guesswork, just proven systems that optimize performance and amplify results. See for yourself the power of measured marketing.'
Why Work With Us
We Don’t Just Follow Trends
We’re redefining how B2B scale-up companies grow in today’s fast-paced, AI-driven landscape. Here’s why we’re the trusted partner for scaling smarter and faster:
Proven Expertise
With over a decade of experience driving results for B2B SaaS leaders like HubSpot and Redwood Software, we’ve mastered the art of creating strategies that amplify what’s working and transform marketing efforts into measurable outcomes.
Tailored Growth Plans
Our proprietary Growth Plans go beyond the generic. Each roadmap is designed to align your marketing efforts with tangible business goals like pipeline growth, lead conversions, and revenue—providing a clear, actionable path to success.
Innovative Solutions
We live and breathe what’s next. From leveraging AI and behavioral science to creating short-form video strategies that dominate platforms like LinkedIn and TikTok, we help B2B scale-ups connect with their audience in the ways that matter most today. Video isn’t just a trend—it’s the language of modern B2B, and we’ll show you how to use it effectively.
Data-Driven Results
Everything we do is backed by data, behavioral insights, and proven frameworks. No guesswork, no fluff—just strategies designed to deliver real, measurable results that build trust and accelerate growth.
End-to-End Partnership
We’re more than consultants; we’re partners. Whether you’re fine-tuning your go-to-market strategy, building workflows that convert, or creating content that truly resonates, we’ll guide you every step of the way with a collaborative, transparent approach.
Measurable Success
Because what gets measured gets improved, every initiative we develop is grounded in metrics that matter. You’ll always know the ROI of your efforts and where to double down for maximum impact.
Success Stories
Helping Brands Like Yours Achieve Measurable Growth
Here are just a few success stories that showcase how we’ve empowered brands to scale smarter and faster:
Proven Metrics That Speak for Themselves
45%
lead-to-opportunity rate from a high-performing webinar campaign.
62%
increase in sales-owned email engagement.
240%
boost in qualified lead conversion rate within just 6 weeks.
20+
G2 reviews added in one month, driving the product’s ranking from #19 to #8.
“Sheri designed and executed targeted campaigns that achieved a remarkable 314% increase in conversions.”
Tim Hillison, Founder of entrypoint1
What Success Looks Like
We partner with you to unlock untapped potential. Whether through data-driven frameworks, cutting-edge video strategies, or end-to-end support, we’ve delivered measurable outcomes for brands just like yours.
Ready to write your success story?
What B2B Marketing Leaders Should Know
"Sheri is a powerhouse leader and B2B’s best-kept secret for go-to-market campaigns. She can turn intricate marketing strategies into revenue-producing actions that competitors can’t touch. I saw this firsthand when we collaborated on HubSpot’s INBOUND event, which attracted 11,000 in-person attendees. Sheri helped produce, co-host, and promote the LinkedIn webinar, which was phenomenal—doubling our expected registrations and exceeding engagement targets."
-Jay Schwedelson
Founder of SubjectLine.com & CEO Outcome Media, Founder GURU Media Hub
watch the Video Testimonial ▶️
Business founders share their experience working with Sheri Otto
Are you ready to turn content into revenue with a uniquely tailored Growth Plan?
Testimonials
"Sheri designed and executed targeted campaigns that achieved a remarkable 314% increase in conversions."
Tim Hillison
Fractional CMO, GTM Partners Advisor
"After just one video, viewership stats were up by 50% and continue to climb. Profile views are no longer exclusively from those with whom I already have an existing connection."
Chris Payne
Investor & Shareholder at Threpoly
"She can help you create an expert go-to-market strategy, fine-tune your lead generation approach, and squeeze the most from your existing resources."
Nancy Harhut
Co-Founder and Chief Creative Officer of HBT Marketing, Author of Using Behavioral Science in Marketing
Sheri was instrumental and invaluable in improving our NPS by 28%, moving the average of our viewers from 7 to 9 out of 10."
Conor Brooke-Tyrrell
Principal Marketing Manager, HubSpot
"After being with Sheri for only two weeks, I landed my first high-end clients."
Tea Cooper
Business and Career Strategist
"I highly recommend Sheri as a strategic advisor or consultant for any campaign, event, or promotion."
Jay Schwedelson
Founder of Subjectline.com, President and CEO of Outcome Media
"Sheri was very quick to just nail my problem. When I started talking to her, she immediately understood what I needed."
Svetlana
Health Coach
"The encouragement and access to her wisdom and resources were immediate, just like my results."
Crystal Barrow
Certified Career and Leadership Coach
how it's done
Our Process for Success
Success starts with clarity and ends with measurable outcomes. Our proven process ensures your goals turn into results that drive growth.
Step 1: Discover
We begin with a deep dive into your business, goals, and challenges. Using our Growth Plan Questionnaire, we gather critical insights to design a strategy that works for you.
Start here.
Step 2: Strategize
With your goals in focus, we craft a tailored Growth Plan designed to align your marketing efforts with tangible results like pipeline growth, lead conversions, and revenue.
Step 3: Execute
We bring the plan to life through high-impact campaigns, optimized workflows, and content that connects with your audience and drives measurable outcomes.
Step 4: Optimize
Success doesn’t stop at execution. We monitor, analyze, and refine, ensuring your marketing stays aligned with your business goals and delivers maximum ROI.
Ready to take the next step?
Fill out the questionnaire, and let’s create a Growth Plan that’s as ambitious as your vision.
Time investment 5-6 minutes.
The Growth Lane Strategies Blog
Insights to Accelerate Your Growth
Your Growth Journey Starts Here
Partner with us to create a custom Growth Plan that delivers measurable results and drives real impact.
“Your challenges are unique, and so are your opportunities. Let’s turn your boldest goals into actionable steps and measurable results. Because scaling smarter starts here—and it starts with you.”
Sheri Otto, Founder @ Growth Lane Strategies LLC